21.10.2020

Green Meadows – paving the way towards new nutritional diversity

Thanks to new production technologies and much more refined tastes, products such as plant-based sausage or nuggets are now increasingly appealing to consumers in the mass market of flexitarians. The Live Kindly Company is developing this product category of plant-based substitutes for meat, fish and eggs through targeted investments in emerging brands and is working to ensure even greater retail presence for the latest generation of plant-based foods in addition to securing attractive price points within this global growth market.

As part of this strategy, The Live Kindly Company has established a joint venture together with the PHW Group named “Green Meadows”. The new company will become the production and distribution arm of The Live Kindly Company on the European market

The expertise of The Live Kindly Company in selecting the most innovative international start-ups is a perfect match for the quality promise and sales network of the parent company of Green Meadows, namely the PHW Group. This enables Green Meadows to bring proven production and distribution expertise to the table in partnership with The Live Kindly Company for the entire European market, combining the wishes of retailers and consumers with the potential for future innovations in the process.

Want more? Just contact us directly to international@wiesenhof.de.